About Us

Our true understanding of the Urban Latino,
market & culture.
Our ability to actually relate to the consumer,
simply because we are the consumer.
Our unique events showcasing emerging
Urban Latino artists in music, fashion,
art & film.
Our ability to cater to the different age
demographics
Youth [9-17]
Young Adult [18-24]
Young Professional [25-38]

What is Urban?
In an increasingly diverse world, the urban community has become the intersection
Whereby cultures cross and evolve. Today, urban signifies more than just the hip hop movement it signifies a whole generation coming of age, which embrace and set the new standards in sophisticated living, culture, literature, entertainment, politics, business, fashion and the arts.

What is Urban Latino?
“Latino culture is unique because it combines
Latin American & Caribbean cultures with the
diversity of Urban culture in the U.S.
Similarly, Urban Latino has a broad appeal
because it draws from the many cultures in
urban areas and deals with issues not
exclusive to Latinos”.

What is Urban Latino Lifestyle?
The Urban Latino lifestyle is the most passionate among
our culture today. They are the inspiration on the street
for those outside through our instinct to set the trend
and search for new sounds, new looks, new souls.

They diversify the norm and people follow. Poised to
be the largest market for the new millennium: young,
inner-city second and third generation Latinos will
advance and pave the way in setting out new goals,
creating their own agenda while interpreting and living
out distinct and intertwined lives.

What is Urban Marketing?
Concentration in Major Markets:
-2 out of 5 people in urban centers of the country (Los Angeles,
New York, Miami, Chicago, etc) are either African American, Hispanic
or Asian American. Spurt of 39% during the last decade.
Financial Power:
-According to the Selig Center for Economic Growth, Urban market
buying power is estimated to be over 2 Trillion Dollars by 2009.
Influencers and Trendsetters:
-Urban consumers establish the buying habits/trends
for the rest of the country.
-Urban consumers are technophiles that focus on music,
communications, wines & liquors, interactive.