Radio

Posted by admin on Feb 1, 2011 in | Comments Off

Promotion of Single to Top Radio

• Ship single to Top Radio
• Mailing list provided
• Will include radio program directors and music directors
• Independent record promoters & street team
• Trade magazines publications
• Consultants to guide you through the process
• Involve internet companies such as Yahoo and AOL Music
• Involve programming services like SiriusXM, Music Choice

Deliver song to Music Airplay Tracking Services

• Mediabase
• BDS

Staffing

• Hire regional field staff, independent promoters & street teams
• Place Internet announcement ads
• R&R
• Song will be used for promotional purposes only

Include in “NEW THIS WEEK” in Trade Publications

• Have single included on radio samplers nation wide
• Song will be used for promotional purposes only
• SiriusXM
• Continued advertising / marketing as the single grows on internet radio

Once an add date and ship date have been decided on we will start to set up on the single contacting radio stations (internet, satellite and broadcast) making them aware of the song. Follow up calls will accrue once the single ships in order to make programmers aware of when the single will arrive at the stations. As the single lands at a radio we will start getting feedback from programmers and try to get airplay whether it be actual rotation or test spins. As stations start to add it we will continue to work the song at those stations to increase the rotation and garner feedback such as request stories and call out research. As the single grows at radio stations and climbs the chart more advertising will be needed to heighten awareness and to back up our phone calls to radio stations. Our team will also try to secure phoners for the artist with the station and to get the artist involved in any event the station may be doing.